
Zocdoc, founded in 2007, is a platform that tries to answer and solve these questions for consumers with online medical care search and appointment booking services. Where do you go if you want to find a certain type of doctor? How do you know if that doctor is any good? Do you have to call to set up an appointment? How do you know if the appointment or procedure is covered within your insurance network? And if you’re a doctor, how are patients finding you? How do you differentiate yourself from “competitors”? And how do you save time on paperwork, setting appointments, and other administrative tasks that take away from your ability to deliver care? While many industries have moved rapidly towards increased transparency and accessibility, the medical profession has lagged in many respects. As consumers, we’ve gotten so used to having information at our fingertips: reviews, information on where we can buy, transparent pricing, and even being able to immediately make purchases, appointments, or reservations online.
